More than 30 Focus Group Discussions were organized in different cities across India to understand the consumer behavior and preferences, usage patterns and perception about different brands. In 2022-23, a dairy market assessment was undertaken in the state of Kerala. The study included consumer interviews, retailer and distributor surveys and focus group discussions in major… Continue reading Marketing Support
NDDB founded the ‘NDDB Foundation for Nutrition’ (NFN) in 2015 with an objective to address malnutrition among children studying in government schools through its Giftmilk Programme. The Giftmilk programme sources and channelizes Corporate Social Responsibility (CSR) funds from leading corporations for making available 200 ml of flavoured milk preferably fortified with Vit A & D… Continue reading NDDB Foundation for Nutrition (NFN)
In order to develop beekeeping as a successful and prosperous agriculture business, NDDB is implementing the “National Beekeeping and Honey Mission” (NBHM) scheme with the support of Dairy Cooperatives and other agencies. The main objective of the scheme is to promote scientific beekeeping for holistic growth of the beekeeping industry for income and employment generation,… Continue reading Implementation of NBHM Scheme
26 Beekeepers’ FPOs have been registered in 11 states of the country. These FPOs have initiated business transactions in terms of selling honey collected from members by providing suitable market linkages such as through dairy cooperative brands or launching a new brand altogether. Some of the established and popular dairy cooperatives have started selling honey… Continue reading Beekeepers’ FPOs
All 100 Fodder Plus FPOs have been registered in 19 states. These Fodder Plus FPOs have initiated business activities such as green fodder production and sale, silage making and sale, securing dry fodder and sale, trading of silage, dry fodder and fodder seed sale, Sale of feed and feed supplement, Sale of Silage bags, Sale… Continue reading 100 Fodder Plus FPOs
In consonance with the White Revolution 2.0, to initiate milk procurement activities as an additional income generation in PACS/MPACS, NDDB has launched a scheme under which one-time financial assistance of Rs. 40,000/- per MPACS is provided to viable MPACS to initiate milk procurement activities. The financial assistance is routed through Milk Union/Federation/ Milk Producer Organizations… Continue reading NDDB Scheme to support MDCS/MPACS to initiate milk procurement activities
Collectivisation of small and marginal farmers to form their organisations as Farmer Producer Organisations has been recognised as the most effective and appropriate institutional mechanism to reduce cost of production, increase productivity and facilitate better market linkages so as to enhance their net income. Realising the significance of FPOs, the Government of India has brought… Continue reading Formation and Promotion of 10,000 Farmer Producer Organisations (FPOs)
The cooperative led “White Revolution 2.0” is aimed at expanding cooperative coverage, employment generation and women’s empowerment with an objective “To increase the milk procurement of dairy cooperatives by 50% from the present level over the next five years by providing market access to dairy farmers in uncovered areas and increasing the share of dairy… Continue reading White Revolution 2.0
RPPOI scheme of NDDB provides financial assistance in the form of grant in aid (maximum up to Rs. 3 crore per POI) and interest free secured loan (maximum up to Rs. 5 crore per POI) to strengthen the overall business operations of promising and eligible POIs. Assistance under the scheme will be provided for a… Continue reading Revitalising Promising Producers’ Owned Institution (RPPOI) Scheme
Ayurvedic Veterinary Medicine (AVM) is an alternative treatment option using medicinal plants and common spices available in the household. It is a cost-effective, efficacious and farmer friendly option that can be provided to manage common ailments of bovines so that their losses due to these conditions are minimal, that too at negligible costs. More than… Continue reading Ayurvedic Veterinary Medicine