About Mother Dairy
Mother Dairy Fruit & Vegetable Pvt. Ltd. was commissioned in 1974. It is a wholly owned subsidiary of the National Dairy Development Board (NDDB). It was an initiative under Operation Flood, the world’s biggest dairy development program launched to make India a milk-sufficient nation. Over the past 50 years, Mother Dairy has contributed significantly in achieving this objective through a series of innovations and programs. Today, Mother Dairy manufactures, markets, & sells milk, and milk products including cultured products, ice creams, paneer and ghee under the Mother Dairy brand. The Company also has a diversified portfolio with products in edible oils, fruits & vegetables, frozen vegetables, pulses and processed foods to meet the daily requirements of every household.
The Company over the last many years has created a market leadership position for itself in the branded milk segment in Delhi & NCR through a robust network of its booths and retail channels. It has also expanded its reach to other regions in North, South, East and West with its offerings of milk and milk products, pegging it amongst the few companies to own such a vast channel of distribution in India.
Mother Dairy sources milk from more than 10 lakh farmers across 30,000 villages, spread over 12 States in the country. The Company is committed to upholding institutional structures that empower milk producers and farmers through processes that are equitable. A significant portion of its income is ploughed back into the value chain to support and maintain the system.
Safal, the horticulture arm of Mother Dairy, was the first to organize the fruits and vegetables business in India. Today, Safal is the market leader in organized fruit & vegetable retail business in Delhi NCR and operates the largest number of F&V Stores in Delhi NCR. The brand has a capacity of retailing and processing of over 2 lakh MT of fruits & vegetables annually. Offering more than 120 varieties of fruits & vegetables sourced from across varied states, Safal is accredited to be the first-of-its-kind initiative of organizing unorganized F&V trade for the benefit of the farmers and the consumers.
Mother Dairy is also present in the edible oils segment under the brand name ‘Dhara’ which was launched under the ‘Operation Golden Flow’ program of NDDB as a market intervention program to address a larger cause of the Indian farmers & consumers. Trust, Purity and Taste are the hallmarks of Dhara cooking oils.
Mother Dairy, for the past 5 decades, has harnessed the power of farmer-based institutions to deliver a range of delicious products to every household.
For more information: https://www.motherdairy.com/
 |
 |
 |