26 Beekeepers’ FPOs have been registered in 11 states of the country. These FPOs have initiated business transactions in terms of selling honey collected from members by providing suitable market linkages such as through dairy cooperative brands or launching a new brand altogether.
Some of the established and popular dairy cooperatives have started selling honey under their respective brand names such as Aanchal by Uttarakhand Dairy Cooperative Federation, Vashudhara by Valsad Milk Union, Purabi by West Assam Milk Union, Sundarini Naturals by Sundarbans, Sagar by Mehasana Milk Union, AMUL NutriBee by Kaira Milk Union.
NDDB is organizing various training and capacity building programmes to these FPOs to grow into sustainable entities, such as Board Orientation Programme at Anand, Training of CEOs, Training of key officials of CBBOs, Training of farmers etc.
NDDB is working closely through dairy cooperatives, Producer Owned Institutions and other agencies for implementation of this scheme and to achieve the goal of a “Sweet Revolution”.