Anand pattern

The Anand Pattern is an integrated cooperative structure that procures, processes and markets produce. Supported by professional management, producers decide their own business policies, adopt modern production and marketing techniques and receive services that they can individually neither afford nor manage.  

The Anand Pattern succeeds because it involves people in their own development through cooperatives where professionals are accountable to leaders elected by producers. The institutional infrastructure -- village cooperative, dairy and cattle feed plants, state and national marketing -- is owned and controlled by farmers. Anand Pattern cooperatives have progressively linked producers directly with consumers.  

Three-tier Structure

01
Village dairy cooperatives, the fundamental unit of the Anand Pattern, are democratic, producer-owned institutions—voluntary associations of milk producers that aggregate the marketable surplus milk. They serve as the building blocks of India's vast dairy cooperative network. The journey of the dairy cooperative movement, which began with just 2 village-level societies and 247 liters of milk, has since transformed India’s dairy landscape, making it the world’s numero uno dairying nation.
02
All dairy cooperative societies in a milk-shed are affiliated with the District Cooperative Milk Producers' Union, which manages the procurement, processing, and marketing of milk and dairy products, ensuring fair payment to members. In addition to these core functions, the Union provides essential services like feed, veterinary care, and artificial insemination to enhance milk production. These support systems not only enhance productivity but also ensure the sustainability and growth of the dairy cooperative network, contributing to the overall development of the dairy industry.
03
State Milk Marketing Federations are formed by cooperative milk producers' unions in a state and are responsible for marketing fluid milk and dairy products from member unions. They manage production planning and oversee the State Milk Grid, ensuring the smooth movement of milk within the state. The Federation also sets policies for cooperative marketing, determines product pricing, and provides joint services like artificial insemination, breeding, and cattle feed. Additionally, it strengthens the institutional structure of dairy cooperatives, supporting their growth and sustainability.